No bites for Winthrop grad’s Slawsa on ABC TV show

adouglas@heraldonline.comNovember 16, 2013 

Julie Busha

Winthrop University graduate Julie Busha did not receive the $150,000 she was looking for on Friday night’s “Shark Tank” episode on ABC.

Busha and her business, Slawsa, were featured on the reality TV show after filming her part of the segment in July.

Since then, she’s had to keep secret whether or not she won any of the investors’ approval and financial backing.

On the show, entrepreneurs like Busha pitch their business and products to a group of investors – or “sharks” – who can choose to provide financial backing.

The investors are tough and some budding business owners walk away empty-handed. Others leave the show with enough investor cash to expand their brand and product.

Busha was asking the show’s celebrity investors to contribute $150,000 in exchange for 15 percent ownership in her company.

None of the sharks jumped on Busha’s offer – something she said on air that she hopes they will one day regret.

Mark Cuban, a regular shark on the show, replied, “I hope you do.”

To finance her business, Busha and her husband saved money for years while she worked as a marketing executive for NASCAR.

She told the sharks on Friday, “Greatness does not come without sacrifice. I’m taking a risk. I’ve done that. And it will happen.”

Many of the investors seemed to like Busha and her product but stopped just short of putting up the cash to back her.

Busha’s Slawsa – a condiment billed as a cross between slaw and salsa – is available locally at The Peach Stand in Fort Mill and Charlotte-area locations of Lowes Foods and Galaxy Supermarkets. Slawsa also is sold online and in thousands of grocery stores and Walmarts nationwide.

Busha will be at Winthrop on Thursday to talk with community members and the campus about her “Shark Tank” experience. The event will be at 7 p.m. in Whitton Auditorium in Carroll Hall.

For information, visitwww.slawsa.com.

Anna Douglas •  803-329-4068

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