Winthrop University President Jayne Marie Comstock has hired two new members of her senior executive team.
Eduardo Prieto, who has worked in enrollment management for 21 years at four institutions, will be vice president for access and enrollment management beginning Jan. 27.
Jeffrey Perez, vice president for external affairs at The Citadel, will serve as senior counsel for public affairs beginning Feb. 1.
Prieto, who most recently worked as an associate vice president for enrollment management at Embry-Riddle Aeronautical University, will oversee recruitment and retention of students. He has experience working in recruitment, competitive admission efforts, budget management, team-building, territory management and financial aid at public and private higher education institutions.
He’s “a seasoned, down-to-earth and charismatic leader who stood out to the search committee and to me,” Comstock said. “Eduardo Prieto will bring the expertise we need to grow enrollment and ensure more students than ever before will benefit from the high-quality Winthrop experience we offer.”
Prieto will lead the university’s enrollment functions, including undergraduate admissions, recruitment and financial aid, and will work collaboratively to set an overall enrollment management strategy.
“I am honored and excited to join the Winthrop community,” Prieto said. “It is an exciting time to work and collaborate with so many dedicated and passionate individuals committed to fulfilling President Comstock’s bold vision and Winthrop’s mission of access and excellence.”
Prieto holds a master of arts degree in communication and a bachelor of arts degree in journalism/mass communication and general communication from the University of Oklahoma.
Perez will be Winthrop’s public affairs strategist and Comstock’s communications adviser and will sit on the president’s advisory council. He will be the school’s main spokesman on matters involving public policy and will lead Winthrop’s work with local, state and federal officials.
“Jeff Perez brings the right combination of effective communications and policy experience at public institutions and in service to the public good,” Comstock said. “He will hit the ground running on our behalf in Columbia and beyond.”
During his five years at The Citadel, Perez served as chief spokesman and developed the marketing and communications strategies that supported record enrollments and the highest annual giving in the military college’s history.
“It is my honor to have the opportunity of serving Winthrop University and President Comstock,” Perez said. “I am dedicated to helping Winthrop build upon its many strengths as it grows to meet the needs of our students, the Rock Hill region and South Carolina.”
Perez earned a bachelor of science degree in foreign service from Georgetown University, a master’s degree from Binghamton University in New York, and a Ph.D. in American history from the College of William and Mary.