South Carolina is on one heck of a roll when it comes to tires.
The Palmetto State in the fourth quarter of 2013 elbowed aside Oklahoma as the nation’s leading tire producer, churning out 89,000 a day compared to the Sooner State’s 88,000 a day, according to estimates by Tire Business magazine.
It is also expanding its lead as the export king – last year shipping 30 percent of the nation’s overseas market, three times as many tires as its nearest competitor, Ohio.
“South Carolina is No. 1,” Dave Zielasko, the magazine’s publisher and editor-in-chief, said. “And it’s not surprising. South Carolina has really been aggressive in attracting these factories.”
Monday’s announcement of a new Giti Tires plant in Chester County brings to $3.5 billion the investment tire companies have pumped into the state since 2011. Those new plants and expansions are expected to create 5,150 jobs by the end of this decade. That includes the $560 million investment announced Monday by the Singapore tire manufacturer that is expected to produce 1,700 jobs.
The state’s climb to the top of the tire heap is part of an overall rebirth of manufacturing in South Carolina – highlighted by Boeing’s 787 Dreamliner assembly plant in North Charleston – that has led the state’s recovery from the worst recession since the Great Depression.
Unemployment has dropped from a high of nearly 11.9 percent in 2009 to 5.3 percent in April.
Lewis Gossett, chief executive of the S.C. Manufacturers Alliance, said industry hasn’t seen such a boost since the administration of the late Gov. Carroll Campbell in the early 1990s, which launched the state’s automotive manufacturing cluster by landing BMW.
“South Carolina is back in the game,” he said.
The state’s tire history began in 1975, when Michelin started production in Greenville. The French company has expanded to nine plants in the Midlands and the Upstate.
Michelin’s latest addition in the Palmetto State is a $750 million plant in Anderson County, which manufactures 13-foot-tall tires for large earth-moving equipment used in the mining industry.
The launch of that production line pushed South Carolina past Oklahoma. And most of those tires are shipped overseas through the Port of Charleston.
Gossett put a lot of credit for the boom in tire manufacturing with Hitt and Gov. Nikki Haley. They have aggressively pursued tire companies and have led the charge for new manufacturing in general, he said.
“They are really putting on the full-court press, and you are seeing the result,” he said. “You can have good (business) conditions, but if you don’t have somebody out there closing deals, nothing happens.”