For anyone who missed Giada De Laurentiis' segment about Back the Pack, which aired this morning on the Today show, here's a video of the segment.
De Laurentiis, a Food Network star and author of several popular cookbooks, was in town last month with a TV crew to film Back the Pack in action.
Backpacks are filled with nonperishable foods such as applesauce, crackers, granola bars and juice boxes. Teachers pass them out discreetly on Fridays, visiting classes while kids are at lunch or recess. At some schools, students are called out of class to receive them.