Different players, different kids, different coaches and different adult shoppers cruised through Target on Thursday afternoon pushing shopping carts.
But some things stay the same, and they have made the North-South All-Star Game shopping spree with underprivileged kids almost as popular as Saturday's game.
With the cooperation of three Myrtle Beach-area organizations for disadvantaged children, former Seattle Seahawks player Brandon Frye began the event three years ago.
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"It's almost crazy the way this has grown," Frye said after the kids had packed up and left. "As a former player, I wanted to get involved. I wanted to do this for the kids who might not otherwise have a Christmas. And it's good for them to see there are people who care and want to give back."
Each of the 44 children chosen walked through a line with North players, in blue, and South players in red.
When a youngster got to the front, he was handed a $100 gift card and paired with a player from each team. Each group of three grabbed a shopping cart and went into the store.
York's Corey Dover (North) and North Augusta's Benny Miller were paired with 11-year-old Griffin.
"He knew exactly what he wanted," Dover said. " ... From what we could tell, except for one thing he got stuff he needed."
That one thing? He splurged on a remote-control car. His other items were shirts, pants, shoes and a watch.
"They let me shop," Griffin said, sporting a huge smile. "They are good guys. It was exciting to go shopping with some of the best football players in South Carolina."
Northwestern's B.J. Boyd helped seventh-grader Ishmael shop.
"He got a lot of shirts, a football, football gloves, a football pump and a lot of socks," Boyd said. "Helping him really made me feel good. He was enjoying it so much that it made me feel like I was doing something big for a kid that needs help."
When the day was done, Keith Richardson, the former South Carolina Athletic Coaches Association's executive director and now a volunteer director for the game, had the same big smile he's had every year after the event.
He and the adult shoppers were impressed with the way the players treated their buddy for a day. Some stopped inside just to watch. Some had tears in their eyes watching the players lift kids up so they could see on a higher shelf, or held clothes to their bodies to see it they would fit.
"The shoppers are always impressed with how well-behaved the players are and how well they interact with the kids," he said. "When we were nearly finished checking out, two players came up to me and said their shopper had gone over by $14; that he had a sweater he wanted, and if was all right with me if they paid for it. I told them to go for it, and they did."