April 9, 2014

Gold’s Gym to open on Cherry Road in Rock Hill

Gold’s Gym is the latest addition to the workout options for York County residents.

Gold’s Gym is the latest addition to the workout options for York County residents.

A Cherry Road gym is planned to open this fall.

Renovations to the former Queen City store, near Publix grocery store on Cherry Road, began Tuesday. When finished, Gold’s Gym will have a 38,000-square-foot facility full of training options, including a large pool that will have areas for lap swimming, water aerobics and space for children.

Dusty Mason, owner of Carolina Fitness Group, said his company is investing about $5 million to buy and renovate the building.

Mason said he hopes to have the Rock Hill location open by mid September.

It will be his company’s fourth Gold’s Gym in the Charlotte area. His Epicenter club in downtown Charlotte was named Gold’s Gym of the Year in 2013 and Mason was named the company’s 2013 Visionary of the Year.

Mason plans to add five more Gold’s Gyms in the region over the next four years.

Gold’s Gym is the second fitness operator to announce it is coming to Cherry Road recently. Last month, Planet Fitness announced it was opening a 30,000-square-foot gym at the former Compare Foods location.

Competition, Mason said, will only make Gold’s Gym better.

Mason estimated that membership at the Rock Hill location will be between 5,000 and 7,000 within three years and that typical club usage will vary between 900 to 1,600 members a day.

Mason said he chose the location because of the proximity of the new Publix. When Gold’s Gym corporate officials learned of the new Publix, they quickly endorsed the location, Mason said.

For some, the Gold’s Gym brand is an image of bodybuilders and weightlifters, Mason said.

“But it’s a club that embraces the soccer mom, the senior citizen and the doctor,” he said. “It’s a first-class health club that caters to everyone.”

Mason said what separates Gold’s Gym from other fitness operators is “we have one focus: results.”

The Rock Hill club will have circuit training for weights, free weights and a variety of training studios for spinning classes, step aerobics, body sculpting, yoga and pilates.

Mason said the Rock Hill club will focus on family fitness and that there will be a place for children to relax while their parents work out. An outdoor splash pad is planned.

Other amenities planned include a tanning salon, massages, an on-site nutritionist, smoothie bar, and Gold’s Gym’s “Cardio Cinema” where people can work out before a theater-style projection system.

The Rock Hill location is expected to employ 45 people, 15 of them full time. The gym will start pre-selling memberships in June. The pre-sale center will be outside the gym at 2182 Cherry Road.

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