Giti Tire is the official tire sponsor for the 127th annual Rose Bowl Parade. Last year’s parade with floats such as this one from the City of Los Angeles drew more than 53 million television viewers in the United States and 28 million internationally.
Giti Tire is the official tire sponsor for the 127th annual Rose Bowl Parade. Last year’s parade with floats such as this one from the City of Los Angeles drew more than 53 million television viewers in the United States and 28 million internationally. Allen J. Schaben TNS
Giti Tire is the official tire sponsor for the 127th annual Rose Bowl Parade. Last year’s parade with floats such as this one from the City of Los Angeles drew more than 53 million television viewers in the United States and 28 million internationally. Allen J. Schaben TNS

Business

Chester's Giti Tire fires up branding effort with Rose Parade sponsorship

September 27, 2015 9:14 PM

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