Phil Morgan of McConnells selects Southern Home brand raisin bran cereal at the Bi-Lo grocery store on Heckle Boulevard in Rock Hill on Thursday. The store-brand Southern Home is $1.50 less than a national brand such as Kellogg's.
Phil Morgan of McConnells selects Southern Home brand raisin bran cereal at the Bi-Lo grocery store on Heckle Boulevard in Rock Hill on Thursday. The store-brand Southern Home is $1.50 less than a national brand such as Kellogg's.
Phil Morgan of McConnells selects Southern Home brand raisin bran cereal at the Bi-Lo grocery store on Heckle Boulevard in Rock Hill on Thursday. The store-brand Southern Home is $1.50 less than a national brand such as Kellogg's.

Economic downturn has consumers searching for store-brand bargains

June 21, 2008 12:36 AM