Comporium and more than 750 other cable companies nationwide continued negotiations with Viacom late Monday over the cost of carrying networks such as Comedy Central, MTV and Nickelodeon, Comporium officials said.
The cable companies, represented by the National Cable Television Cooperative, faced the prospect of having to block Viacom’s channels at midnight Monday if a deal wasn’t reached.
Comporium, which provides cable television service to much of York County, planned to show a video on the Viacom channels explaining the situation.
Glenn McFadden, Comporium’s chief operating officer, said Monday’s negotiations were “full blown.”
Rates for 23 Viacom channels are being negotiated. Comporium has said the rates Viacom is seeking are too high. The rates, Comporium says, are 40 times the rate of inflation.
Last week, Richard Fickle, president and chief executive of the cooperative, said each side is bargaining in good faith. Fickle said the talks represent the usual contract negotiations between cable providers and the seven large companies that control 90 percent of cable television’s content.
Last week, Fickle said Viacom appeared unwilling to extend the current contract while negotiating and that there was a “big gap” between what Viacom wants to charge and what cable system providers will pay.
Viacom could not be reached for comment Monday.