August 30, 2014

Fort Mill cupcake shop owner to be featured on Food Network again

The owner of Cupcrazed Cakery in Fort Mill will be a contestant on the season premiere of the Food Network reality competition show, “Rewrapped.”

The owner of Cupcrazed Cakery in Fort Mill is headed back to television next week, making her third appearance on a Food Network reality competition series.

Heather McDonnell will be one of the contestants on the first episode of the second season of “Rewrapped,” which pits chefs against each other as they try to make something new out of well-known snack foods. In McDonnell’s episode, titled “Ho Ho You Didn’t,” the contestants use Hostess Ho Ho snack cakes as the basis for their recipes.

McDonnell knew she wanted to be on “Rewrapped” when she saw it on the Food Network because the concept of “rewrapping,” or modifying products, is something she does on a regular basis at her cupcake shop.

“Every day, I basically rewrap products,” she said. “We take products that people really like, and we bake them in(to) our own recipes.”

Last week, for instance, Cupcrazed Cakery offered an “Inside Out Reese’s” cupcake, which featured chocolate cake, peanut butter filling and peanut butter icing, with a chopped-up Reese’s Peanut Butter Cup on top.

In the past four years, McDonnell has made appearances – and won – on the Food Network show “Cupcake Wars.” This time around, McDonnell said she was less nervous because the competition was different.

“ ‘Cupcake Wars’ was 1,000 cupcakes,” she said, “whereas with this, we were focusing on a product.”

The episode McDonnell will appear in was recorded in August. She called the entire experience exciting and enjoyable – especially interacting with host Joey Fatone, best known as a member of the boy band ’N Sync.

“He was so funny,” she said. “He’s super involved and makes you feel like what you do is really important.”

After McDonnell’s appearances on “Cupcake Wars,” Cupcrazed saw a big jump in the number of customers coming to its Baxter Village location in Fort Mill. The show put the cupcake shop on the map, and McDonnell hopes this appearance on “Rewrapped” will generate even more interest.

“We’re not in a big city, we’re in a small town,” she said, “so I can attract people from the city to wander down to see what we’re about.”

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