It didn’t take long for Toast Café, which opened earlier this summer, to catch on with local residents.
One fan, Shelly Artello of Tega Cay, can now stop by every day for the next year and enjoy a meal on the house.
She was the lucky grand prize winner during a day of giveaways when Toast Café celebrated its grand opening.
“We’ve been waiting for a good breakfast place near Tega Cay and were very excited to try it out,” Artello said. “It still is a little hard to believe, but I’m looking forward to the next year of Toast Café,” she said.
The owners of the restaurant, which serves upscale breakfast and lunch, said they were hoping to fill a void.
“We decided to open a Toast franchise about two years ago,” said Jason Serkin, who opened the restaurant with his wife, Michelle. “The area was missing a place like Toast Café and we wanted to open the best possible place.”
What, exactly, was missing? According to Serkin, time and concern for the customer.
“We prepare everything in-house, unlike most restaurants these days,” he said. “We care tremendously about our customers’ experience and continuously strive to make it perfect. We put a lot of love in everything we do.”
After training at the Toast Café in Charlotte’s Ballantyne neighborhood for a year, the Serkins were ready to open their own franchise. And so far, the response from the community has been overwhelmingly positive.
“Everyone seems to love what we have brought to the community, and we already have many repeat and loyal customers,” said Serkin.
In fact, sales on the restaurant’s third day were already at a level that they expected in the fourth or fifth month of business.
The restaurant, located at the Greystone Shopping Center, is open from 7 a.m. to 3 p.m., seven days a week. It is the first location in South Carolina, with the cafes in Charlotte’s Ballantyne and Dilworth neighborhoods and in Davidson, N.C.
Toast Café’s CEO, Robert Maynard, with his best friend, Brian Burchill, opened his first breakfast spot in Huntersville. N.C., in 2005. Since then, their concept for fresh-made breakfasts and fun atmosphere spread to three locations and evolved into a franchise system in 2013.
“Dining customers can always expect impeccable service because, at Toast, every server is your server,” Maynard said.
In an effort to break through the boring casual breakfast segment, he plans to go nationwide with the success they’ve had in communities like Tega Cay.
“Michelle and I wanted a family-oriented community place and we have become exactly what we set out to be,” Serkin said. “We appreciate everyone that has adopted Toast into their lives.”