For a second consecutive year, the town of Fort Mill "painted the town gold" in honor of Childhood Cancer Awareness Month and to draw attention to the local businesses participating in “30 Days For A Cure.”
The month-long fundraiser spotlights a business that has agreed to help Cookies for Kids’ Cancer. Last week, the town hung gold ribbons along Main Street and elsewhere to signify the effort. The town did the same in 2013.
Dana Boutwell, who won the 2013 Mrs. South Carolina Strawberry Festival title, organized the event the last two years. She encourages residents to support the Cookie of the Day businesses that offered donations or a portion of the day’s proceeds toward the nonprofit organization. The money is given to five pediatric cancer centers to support the development of cancer treatments.
Last year, the event raised more than $35,000 and Boutwell said she hopes to exceed that in 2014. She’s off to a good start. Counting a match donation pledged by kitchen tool manufacturer Oxo, the first three days of September yielded more than $4,000 for the cause, Boutwell said. And more local money is being raised outside the program.
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“I have had so many local schools contact me to do additional fundraising,” Boutwell, who also helped hang gold ribbons downtown, said.
Fort Mill, Doby’s Bridge and Springfield elementary schools in Fort Mill, Beansprout Academy day care, also in Fort Mill and Dutch Creek Middle School in Rock Hill are all raising money with “Keep a Lid on Cancer” in which students pay $1 a day to wear a hat in school.
“People have been so supportive and helpful and it’s just amazing how this community rallies around this cause,” Boutwell said.