Winthrop University has said goodbye to the blue and white logo the school has had for 25 years.
Winthrop unveiled a new logo Thursday to a crowd of students, staff and alumni in the campus student center.
“The new logo features a bold and elegant eagle, inspired by the bronze statue on the front campus, while the shield shape behind it is found within the official university seal and class rings. The custom ‘Winthrop’ wordmark remains while ‘University’ is larger. The garnet and gold colors reflect Winthrop’s school colors that have been used for nearly four decades,” Winthrop said.
The goal of the new look is to send a clearer message to students and reflect the feeling of home, officials say.
“We needed to figure out what really set us apart, and what was unique in the minds of prospective students and what they are really looking for,” said Katie Price, Winthrop spokesperson. “We found that, above everything else, Winthrop really feels like home to students. It feels like a family.”
Since 1992, the university has used logos in the school colors, garnet and gold, and in blue and white, signifying the Blue Line tradition, Price said.
“It feels a little bit disjointed,” she said.
Winthrop President Dan Mahony said the new logo brings a more cohesive look to the campus and university as a whole.
“Our new symbol is uniquely Winthrop’s,” he said.
Our new symbol is uniquely Winthrop’s.
Winthrop President Dan Mahony
The new logo is part of a larger rebranding initiative that is detailed in the Winthrop Plan, the school’s strategic plan, Price said.
Rebranding will be rolled out over the next several months. The university also said it will launch a redesigned website.
In 2016, Mahony detailed a 10-year plan.
Price said the new branding and messaging will better emphasize how Winthrop stands out from other institutions.
“It soon became clear that refining and highlighting what makes Winthrop special was very important to our efforts in recruiting, fundraising, and creating a focus for the pride we all feel for being a part of Winthrop,” Mahony said.
“Our primary focus was to emphasize what makes Winthrop unique, and hone our messaging to better resonate with prospective students, support our efforts to grow enrollment and increase graduation and retention rates,” Mahony said.
The new branding will be rolled out in phases.
The first phase, which will cost the university $20,000, includes the launch of banners featuring the new logo across campus, Winthrop’s Judy Longshaw said.
The next phases, including parking and building signage, have not yet been identified, as the university’s FY 2019 budget is still under discussion.
Some changes will come during regularly scheduled replacements of equipment and signage across campus over time, Longshaw said.
The costs associated with the rebranding project do not affect student tuition, Longshaw said.
Amanda Harris: 803-329-4082