I'm working on a column for the weekend about ZooLoo.com. Never heard of it? Well, you might soon.
ZooLoo is a new company that wants to help Internet users manage their online lives in a streamlined, time-saving way, while also giving people the personalization to help stand out in the vast online universe.
In other words, the company sees the potential to become that next big thing, ala Facebook or Twitter.
Yes, there's a social networking component, but company officials say it's about much more than that.
"ZooLoo is more of a life network. It's everything you enjoy on the Internet," said Jeff Herzog, the company's founder and CEO. "We see the potential for everyone to bring the things they love under one place."
ZooLoo lets users customize a "dashboard" of their favorite Internet sites and/or information that's important to them. The dashboard may show your local weather forecast, your Facebook profile, the RSS feed from your local newspaper's Web site, the latest headlines from ESPN, your daily calendar of activities or your favorite online shopping destinations.
The idea is for your ZooLoo page to be a snapshot of what you spend your time doing online and to save you from having to search dozens of different sites and doing multiple log-ins to get your daily dose of information overload.
In very simple terms, think of it as a set of super high-tech bookmarks.
It's similar to the upcoming Google Wave and Yahoo!'s new soon-to-launch homepage, but company officials say no other site will offer everything ZooLoo does.
ZooLoo has been around for just a month and already has more than 10,000 users.
I talked to one local user who says it's great and thinks the concept is about to explode on the Web and become that next big thing. It will definitely be interesting to track. I signed up to check it out and have to admit it does seem pretty useful. Find me at jasonfoster.zooloo.com. It's funny, this is the first time I've been the first Jason Foster to sign up on any of the social networking sites, so claiming ownership as the Jason Foster on ZooLoo is pretty cool.
You can read more about ZooLoo in my column, set to run Sunday.