Rock Hill is getting a new Goodwill store with a new look.
Goodwill is replacing its 25-year-old store on Albright Road with a new one at 1922 Mount Gallant Road.
The new building, estimated to cost $2 million, will have a drive-through donation area, 12,000 square feet of space and new signs inside and out.
The design is part of an effort to change people's perception of Goodwill from that of a thrift or secondhand store to a "retailer of choice," said Bo Hussey, vice president of marketing and communications for Goodwill Industries of the Piedmont.
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"This will be a shoppers' destination," he said, "A place to find great finds, great values and great prices."
More than 125,000 pieces of clothing, furniture, shoes, toys and household items are expected to fill the new store.
Because Goodwill depends on donations, he said, there still will be a "treasure hunt" feel for shoppers.
More sales at Goodwill stores means the company can increase its job-training efforts, Hussey said.
Demand for Goodwill's job-training classes has almost tripled in the past two years - from 6,500 people served to 16,000. That additional training comes without adding new stores, Hussey said.
The design for Rock Hill's new store is the first time Goodwill of the Southern Piedmont - which serves South Carolina and North Carolina - has combined the interior store changes with a new exterior look, he said.
The new store will be designed to be environmentally friendly. Landscaping will be kept to a minimum and the interior is designed for low maintenance, he said.
"Rock Hill will be a model for all new stores," Hussey said.
Efforts to rebrand Goodwill started about three years ago, he said. Goodwill officials looked at retailers who had effectively separated themselves from other retailers. They were impressed with the success of Target stores, he said.
In addition to the Goodwill store's look, the rebranding efforts have focused on social media sites, including a blog at WOW Good will.com and Flickr.
The blog features style and do-it-yourself posts, Hussey said, and shoppers love to share their "Goodwill finds" in Flickr photo galleries.
Employees at the current store - between 20 and 25 people - will move to the new store, Hussey said. The Rock Hill store generates about $500,000 in wages and sales tax per year, according to Goodwill.
The Rock Hill store was selected for relocation because the lease on the current site expires this summer. The donation area at the current store is also difficult to use, Hussey said.