Business

New flavor coming to Baxter Village

Sweet Peppers Deli is expected to round out a palette of restaurants in Baxter Village's Town Center early next fall.

It will be located in the last building that will complete Town Center on the parcel next to Starbuck's, according to Clear Springs Development's marketing director, Kerri Robusto. Sweet Peppers is the first tenant signed into the 26,000-square-foot building, which will house retail shops and restaurants on the ground floor and offices on the second and third floors.

The deli becomes food venue No. 9 at Town Center, where current restaurants range from Asian, Italian and fine dining to an English pub, family sports casual, an organic grocery and café, gourmet coffee and ice cream.

But no deli -- until now.

"We're always looking for diversity at Town Center, and it's filling a gap that we didn't have," Robusto said. "It's fun and casual."

Sweet Peppers is a Mississippi-based franchise extending into the Carolinas, and the one at Baxter is the first. Others are planned for Mecklenburg and Cabarrus counties in North Carolina.

The menu features panini, monster potatoes, salads, soups, signature sandwiches and wraps.

The Sweet Peppers prototype is Bulldog Deli near Mississippi State University. The one at Town Center will be 30,000 square feet and seat 128 people. Its decor includes bright colors, patio dining and free wireless Internet access, according to a Sweet Peppers Franchise Systems press release.

"We chose Baxter Village because of its location and unique concept," said Tabitha Poteat, president of Peppers Delta East. "York County is a great place to have a concept like ours because of the community support that people who live here show not only for one another, but also the support they show for new businesses."

Other new Sweet Peppers franchise locations include the Gulf Coast, Alabama, Florida and Tennessee.

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