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Commercial marketing S.C. produce to feature scenes from Fort Mill, York

Actor Derek Rickus portrays a South Carolina collard greens farmer for a state Department of Agriculture commercial shot Wednesday at Lake Wylie.
Actor Derek Rickus portrays a South Carolina collard greens farmer for a state Department of Agriculture commercial shot Wednesday at Lake Wylie.

Camera crew sets up outside Lake Wylie market

LAKE WYLIE -- The corner of Evergreen Road and S.C. 49 hardly resembles an endless field of collard greens. Thanks to a little camera magic, though, it will soon enough.

The open space just behind J.D. Bailey's produce stand that sells peaches, strawberries, corn and other seasonal veggies became the set Wednesday for a S.C. Department of Agriculture television commercial touting state produce.

"The slogan is, "Nothing fresher, nothing finer,'" said Cindy Newman, S.C. agriculture marketer. "We want to encourage consumers to ask for South Carolina-grown products at their local markets or produce stands."

The location was chosen, Newman said, partly because the nearby produce stand is a South Carolina Certified Roadside Market. The two-day shoot also includes scenes in Fort Mill and York. While some local produce was used in the shots, most of it was brought in by the commercial crew.

"Most of it, they want to sell," Newman said of the local produce. "We don't want to interfere with their business."

Cathy Rozier, who works the stand alongside Bailey during the spring and summer months, said the large trucks and commotion visible from the highway Wednesday morning brought in quite a few visitors. Some loyal customers even came by concerned that their local produce stand was being overtaken, she said.

While viewers will not see local farmers in the ad, they also will not see the Lake Wylie location. The actor and his collard greens were placed in front of a screen that will superimpose him into a field of crops. Only camera crews and on-site guests will know the field actually is a relatively busy Lake Wylie intersection.

"The only bad part is, they didn't ask us to be in it," Rozier said.

The commercial is expected to air later this month.

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