Enquirer Herald

New CEO named at Piedmont Medical Center

Bill Masterton, chief executive officer for Coastal Carolina Hospital in Hardeeville, is Piedmont Medical Center’s new chief executive officer, company officials said Thursday night.

He replaces Charles Miller who left the Rock Hill hospital in March after 14 years to assume a management role in Tenet Healthcare Corp., Piedmont’s parent company.

Masterton’s experience and his ability to reach out into various groups is “a great fit for this community,” said Skip Tuttle, a member of the Piedmont board of directors. The board interviewed Masterton last week.

Masterton’s resume includes stints at various Florida hospitals. He was the chief operating officer at the Atlanta Medical Center, a 460-bed teaching hospital.

He joined the Coastal Carolina staff in December 2009. Coastal Carolina in Hardeeville has 41 beds.

He starts at Piedmont on July 16.

Under Masterton’s leadership Coastal Carolina earned Tenet’s “Circle of Excellence” award. The award is given to Tenet hospitals which have achieved the highest levels of quality, service and operational performance. The award was based on the results of patient, physician and employee satisfaction scores, clinical quality and financial performance.

Coastal Carolina under Masterton’s leaderships has been certified by the Joint Commission as a primary stroke center and has an advanced certificate in rehabilitation for chronic obstructive pulmonary disease.

Coastal Carolina also received the Carolinas Center for Medical Excellent awards for quality and distinguished hospital of the year from the S.C. Department of Health and Environmental Control in 2011 and gold recognition from the American Hospital Association for performance measures in heart failure and a silver for performance measures in stroke.

Masterton received a bachelor’s degree and a master’s degree in business administration from the University of South Florida. He is a certified public accountant.

Among the issues Masterton will be asked to immediately master is the competition to build a new hospital in Fort Mill.

The S.C. Department of Health and Environmental Control has awarded a certificate of need to build the hospital to Carolinas HealthCare System, operators of the Carolinas Medical Center hospitals in the Charlotte region.

Piedmont and Novant Health, operators of the Presbyterian hospitals in Charlotte region, have appealed that decision.

The Administrative Law Court is not scheduled to hear the case until February 2013.