Adrian McCrorey founded Platinum Cuts barbershop in Rock Hill in August 1998 by giving free haircuts to kids going back to school.
“People couldn’t understand how I could miss out on the money, but I was thinking about longevity,” McCrorey said. “I knew if we did a good job and people liked what you’re doing then they will come back. The more you give, the more you receive and that’s my take on business and life.”
McCrorey has used that business model to grow Platinum Cuts, at 949 Saluda St., into a successful business. Last year his business won its third consecutive Steve Harvey Neighborhood Award, a national recognition presented to the best barbershops in America and to successful business owners who uplift neighborhoods and businesses in predominantly black areas.
McCrorey has helped raise money and awareness for breast cancer, helped kids with back-to-school drives and given support to other nonprofits and individuals in the community.
Just weeks after winning his company’s third award, McCrorey decided to open a new shop in Fort Mill. After eight months of getting it just the way he wanted, McCrorey opened the doors to Platinum Cuts II, in the Carowinds Boulevard Business Center at 377 Rubin Center Drive directly across the street from the amusement park.
“I’ve been thinking about it since last year with our third time winning the Steve Harvey Award,” McCrorey said. “Since so many people were supporting us in the Carolinas I wanted to take advantage of that.
“I wanted to continue to brand the name while it was on everyone’s mind. We won the national award going against big cities around the country, so winning it three times is a big deal and made it a good time to open a second location.”
Once inside, the new location shines and features a pool table, several televisions, a video game, a number of barber chairs, a few personalized pictures from NFL players lining the walls and eight employees capable of tackling any haircut.
“Customer service is a big part of it,” McCrorey said.
“We want to be more relaxed where your time can be more accommodating. We have areas where you can set up your laptop, you can shoot some pool, play the video game and that makes it more relaxing and inviting. There’s also a salon suite, with two stylists and a makeup artist. We have a Platinum VIP room that provides privacy for guests who want it when getting services. We try to make it a platinum experience for everyone.”
So far, several new clients have stopped in, as have some regulars from the Rock Hill store, and McCrorey is confident Platinum Cuts II will be as successful as the original.
“It will be a slow process, but it’s definitely going to happen,” he said.
McCrorey has been looking into getting involved with Boys and Girls Clubs in the area and is cutting the entire Fort Mill boys’ basketball team’s hair for free next week after attending their showdown with Nation Ford last Friday and promising to cut the winning team’s hair free of charge.
While he said opening a new store and getting out in a new community is exciting, it is also a lesson to his 12-year-old son that proves hard work, a good product and a positive attitude can yield great results.
“My son wants to be a ballplayer, but through this I have shown him what hard work can do in whatever he decides to do,” McCrorey said. “I didn’t build this by chillin’, I built this by working hard at my craft. The hard work you put in will pay off for you if you stick with it.
“I started as one of a few neighborhood barbers, I stuck with it and it worked out. I didn’t know it would get to this to where I could be able to take care of my family, but it shows what you can do if you work hard and believe.”