There will be votes cast Tuesday, but one election has no politicians.
All day, people across America will vote online and by smartphone in the Steve Harvey Neighborhood Awards for best barbershop in America – and one of the four finalists is Platinum Cuts in Rock Hill.
Platinum Cuts has been in the running before for the “Hoodie Awards,” aimed at uplifting neighborhoods and focusing on successful businesses in predominantly black areas, but never has been able to get over the hump against shops from bigger cities. But this year, Platinum Cuts owner Adrian “Ace” McCrorey said the mountain can be climbed. The shop is even hosting a pep rally all day Tuesday, with reduced-price haircuts, refreshments, music and more.
“This can be our year if we get both Carolinas to vote our way,” McCrorey said.
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The shop, a fixture for 15 years, has a huge local following including a number of NFL players who get their hair cut there. The walls feature pictures of many of Rock Hill’s greats.
The contest for Harvey’s award comes with tough competition – there are shops from Atlanta and other big markets. Votes in the contest sponsored by Ford will come from across the country.
Harvey’s morning radio show, heard on Charlotte’s WBAV-FM 101.9, has a national audience that is close to 6 million and continually is among the top shows for people under age 50.
Platinum Cuts already made the “cut” by becoming one of four finalists from across the country. Voting runs from 6 a.m. to 6 p.m. Tuesday.
The Neighborhood Awards annually hosts an August awards presentation for all winners with many of the most recognized black names in politics, education, music, sports, television and movies and other fields.
Those at the Rock Hill shop hope all its supporters vote Tuesday. To show its appreciation, Platinum Cuts will hold the all-day pep rally with the added feature of haircuts that will be as cheap as $3 for kids and $7 for adults.
“We appreciate Rock Hill and want to let Rock Hill know we appreciate all in the community,” McCrorey said. “We welcome everyone to help put us over the top.”
Platinum Cuts is a classic example of entrepreneurial success and giving back to the community. Barbershops remain a vital part of social and cultural life in black neighborhoods. The shop started small in 1998 and has carved a niche. The shop has given away haircuts to school-aged children before fall classes, sponsored events, and tried to help Saluda Street’s historic black business district regain economic punch.
To win the Harvey show award would be a huge achievement for Platinum Cuts, said Kevin Feaster, one of the barbers at Platinum Cuts.
“We are done finishing second,” Feaster said. “Now is the time for us to win it.”