Justin King and his team’s savvy video and social media work this season at South Carolina has not gone unnoticed.
Athlon Sports ranked the Gamecocks’ football Twitter account No. 1 in the country. The in-state rival Clemson, already a renowned player on social media, finished second on the list.
Athlon called the Gamecocks at No. 1 a no-brainer.
“South Carolina has really stepped up in the social department this season,” the publication wrote. “They’ve got animation, personality and a new voice that will only continue to be one of the leading forces for years to come.”
King became USC’s associate athletics director for new and creative media in February. He was charged with growing the Gamecocks’ identity in social media and digital space.
King tweeted Wednesday of the Athlon recognition: “Great example of what happens when you have 100% support from coaches (@CoachWMuschamp), administration (@RayTannerSC) and are allowed to go out and gather the best team possible. We’re just getting warmed up.”
Coach Will Muschamp credited King with having a good imagination.
“It’s all about those videos that captivate you a little bit,” coach Will Muschamp said of King’s impact at USC.
Some examples of the team’s most recent video work: