Rock Hill officials estimate that hosting the 2017 UCI BMX World Championships generated around $19.2 million for this area.
The event, held in late July, far exceeded the expectation of $13 million that officials had been touting for months.
John Taylor, the city’s Parks, Recreation and Tourism Director, said the number inflates to $29 million when accounting for national and international airfare in and out of the greater Charlotte area.
“We were very happy about what it did economically for the community,” Taylor said. “But I think the biggest thing about the event was that the whole community bought in. People were proud to be Rock Hillians, and show it off to the world.”
Never miss a local story.
Taylor said the economic numbers are created by a series of in-depth surveys with consumers, digging into information such as food, lodging and transportation expenses.
The international event attracted nearly 20,000 people, while projected cumulative attendance for the week from multi-day admissions is estimated around 50,000-55,000, according to the PRT study.
Officials say around 3,700 riders from 48 countries flocked to Rock Hill for the championships.
Taylor says the event has broken BMX records.
A webcast of the challenge races July 25-28 broke viewership records with more than 500,000 views, making them the highest-viewed challenge races in BMX World Championships history.
City manager David Vehaun told the Rock Hill City Council Monday night that UCI officials complimented Rock Hill on its management of the event, which took three years to plan.
“They called it the best they’ve ever had,” Vehaun said. “John (Taylor) and his staff at PRT once again proved they are the best in the world. There’s really no other way to say it."
Rock Hill won its bid to host the championships two months before the city’s BMX Supercross Track opened in the Riverwalk community. This was the first time the event has been held in the United States since 2001 (Louisville, Ky.).