Fast is in. Fast Internet, fast lunches, fast cars.
But what can you do fast to make your social media stronger than ever? Here are a few tweaks and changes you can make quickly that will pay off immediately.
Do: Treat a tweet like a sentence.
Don’t: Start a tweet with a period. Those tweets that start .@name are bad form. Would you start a sentence with a period? No? Then you realize why this doesn’t fly. If nothing else, it really looks lazy. The period allows you to tweet directly at someone but still let all your followers see it. That doesn’t make much sense anyhow, but if that’s your goal there are better ways to do it. Twitter won’t yell at you for starting with a period, but I’m here to tell you there are better ways. If this is your structure, rewrite it.
Do: Stop writing tweets that start with words in ALL CAPS.
Don’t: Waste all-caps on tweets that shouldn’t contain all caps. So lowercase RECAP and SANDWICH REVIEW and save the screaming for TORNADO WARNING and STANLEY CUP CHAMPS.
Do: Remember to ABA (always be asking).
Don’t: Offer a one-way experience. Sharing links without having a conversation or seeking input from your friends and followers is like walking into a room, shouting something and walking out. You can do that, but people will tire of it quickly and look at you funny. Social media isn’t much different than that crowded room.
Do: Use hashtags.
Don’t: Treat Instagram like Twitter. On Twitter, I’d use two hashtags at the most in a tweet, and even that’s a lot. On Instagram, while I wouldn’t use the upper limit of 30, I would use as many as needed to get my photo seen in search. Do a quick search from right within Instagram to see which hashtags are resonating based on your subject matter.
All social networks
Do: Read before you share.
Don’t: Just share posts based on photos or without a second thought. We’ve talked about this in previous So Social columns, but it’s really bad when you spread misinformation because you share content without reading the content first. Despite what you’d heard, just because it’s online doesn’t make it true.
Do: Be polite.
Don’t: Miss an opportunity to thank someone for sharing your post or hitting the retweet button. Whenever someone shares or retweets one of my columns, I always look up the person’s name and write something along the lines of “thank you very much for tweeting #SoSocial.” Don’t copy and paste the same message, either. Vary the message and make it personal. Believe me: Your friends and followers will remember.
Do: Check your spelling and grammar.
Don’t: Post without rereading what you wrote. Ever. The best posts in the world will go unrecognized when there’s an error. The attention instantly shifts from message to mistake. It’s in our nature to point out the bad before pointing out the good, so avoid the bad at all costs.
That was fast, and it’s easy – these are changes you can implement in just a few minutes that will pay huge benefits today and beyond.