Genesis Resale Value Might Surprise Luxury Car Buyers
Hyundai's Genesis luxury brand released its first model in 2017, and in that time it has made a name for itself as a sporty and elegant alternative to its more established rivals. Genesis has also managed to consistently grow its market share over the years, while its overall sales volume is still a fraction of competitors like Lexus or BMW, it is gaining in popularity by offering high-end features, a striking design language, and industry-leading warranties at a more accessible price point.
This combination has built a strong reputation for value that should eventually filter down into the used car market as well. To see whether this brand's strategy has resulted in solid resale values, we looked into how various used Genesis models have performed over the past five years. Using historical data from AutoTempest, we have arranged them in descending order of depreciation.
Genesis G70
- First Generation: 2019–Present
- Average Used Price (5 Years Old): $25,732
- 2021 New Price (Inc. Dest Charges): $37,025 – $47,225
- Retained Value: 61.1%
The G70 was the third Genesis model to be released into the US, and it faced arguably the toughest task; to take on the all-conquering BMW 3 Series and Mercedes C-Class in the compact luxury sport sedan segment. Aside from offering plenty of standard kit and luxury features at a lower price point, the G70 was (and is) a sporty and entertaining car to drive. Available with RWD, AWD, and engines ranging from peppy to seriously quick, it could also be had with a manual transmission on certain trims until 2021.
The combination of a class-leading warranty and excellent value have made these cars popular as used vehicles too. If you are after a quick and dynamically competent sports sedan, then a G70 fitted with the powerful 3.3-liter twin-turbo V6 is a great alternative to the usual suspects.
Genesis GV80
- First Generation: 2021–Present
- Average Used Price (5 Years Old): $34,973
- 2021 New Price (Inc. Dest Charges): $49,925 – $71,975
- Retained Value: 57.4%
As the brand's first-ever SUV, the stylish GV80's launch in 2021 was a big step for Genesis. Tackling heavy hitters like the BMW X5 and Mercedes-Benz GLE requires more than just a pretty face, though, and the GV80 proved to be worthy rival thanks to its high level of interior craftsmanship and advanced tech. A range of solid engines, standard three-row seating and a price tag well below its competition has kept the GV80 popular with both new and used buyers.
And, unlike some of its pricier European SUVs, it hasn't suffered as much when it comes to depreciation. Aside from a more comprehensive update in 2025 which added a larger touchscreen and introduced the GV80 Coupe, the GV80 SUV has changed little on the outside, that's always a good sign for retained values.
Genesis G80
- Second Generation: 2021–Present
- Average Used Price (5 Years Old): $32,519
- 2021 New Price (Inc. Dest Charges): $48,725 – $69,000
- Retained Value: 55.2%
The G80 was the first to undergo a complete redesign in the Genesis range, with the second-generation model arriving in 2021. It was a big step up over the already impressive first-gen model, and introduced far more aggressive styling cues and a whole lot more tech. While it has undergone several minor updates since its introduction, the 2021 G80 still looks fresh and offers a lot of car for the money whether you are buying new or used.
Inside, the use of authentic materials like open-pore wood and real aluminum ensure that the cabin feels premium long after the initial purchase, and this all helps it achieve impressively low depreciation, especially in the luxury mid-size sedan class.
Genesis G90
- First Generation: 2017–2022
- Average Used Price (5 Years Old): $39,758
- 2021 New Price (Inc. Dest Charges): $73,975 – $80,225
- Retained Value: 51.6%
The G90 is the brand's flagship, and was designed to provide a first-class travel experience, just like an S-Class Mercedes. Now in its second generation, the first-gen models are still highly regarded thanks to their more classic styling cues, and the availability of a smooth and powerful 5.0-liter V8 engine.
Genesis didn't hold back when it came to the interior quality and equipment levels either, and 22-way power-adjustable driver's seats and power-closing doors were all standard. A major refresh in 2020 gave the G90 a much more modern exterior look and smartphone integration - something that had been lacking in the earlier models. these changes make the 2020-on G90 models even more desirable as used buys.
Large luxury sedans are notorious for their steep depreciation, but the G90 has bucked the trend, thanks partly to a base price that was already much lower than its competitors. Having retained just over half its value on average, the G90 remains a smart and cost-effective way to experience real luxury motoring at a far more attainable price point.
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This story was originally published May 6, 2026 at 6:30 PM.