A French-Asian bakery opens second store in Charlotte area inside new Super G Mart

Less than a year after making its Charlotte debut in South Park, a French-Asian bakery is opening its second location in Pineville.

Tous les Jours opened Friday inside Super G Mart at 10500 Centrum Parkway. In May, franchise owner Chulho Chang of Charlotte, who grew up in South Korea, opened the first bakery and cafe at 4625 Piedmont Row Drive in Charlotte.

Tous les Jours is known for breads, pastries and signature Cloud Cake — a fluffy whipped cream and sponge cake concoction.

While the 3,500-square-foot, two-floor South Park has cafe seating and a bigger focus on pastries, the new 1,200-square-foot bakery is to-go and will have a larger selection of Asian breads, Chang said.

Baking will be done on-site, Chang said. Each location has four bakers, three cake makers and about seven part-time employees. Bakery hours are 10 a.m.-9 p.m. daily.

Tous les Jours, a California-based bakery founded in 2004, has 70 stores in the U.S. and over 1,650 worldwide, according to the company’s website. One other North Carolina store is in Cary.

About Super G Mart

Tous les Jours is the first tenant to open at the family-owned Super G Mart international grocery store that opened in December.

It’s the third and largest Super G Mart at the 108,000 square foot, with plans to include a food hall, 2,800-square-foot full-service restaurant, retail and a community center.

The bakery opening is another step toward achieving the goal of becoming a cultural hub, Peter Han, company vice president of business development, said.

“Seeing the excitement from the community reassures we’re headed in the right direction,” Han said.

Han expects the bakery could give morning weekday sales a boost too.

The food hall will have about 12 tenants and is expected to open by summer. Han said the locally-owned vendor openings have been delayed, mostly because of construction costs.

Once at least seven tenants are ready, the food hall will open, he said.

Super G Mart has two other locations in Greensboro and at 7323 E. Independence Blvd. in Charlotte. Both stores are about half the size of the Pineville location.

Super G Mart was founded in 2008, and the Han family took ownership of it four years later. Super G Mart CEO is Irene Han, Han’s mother, and his brother, Paul Han, is general manager.

What’s next for Tous les Jours?

Chang said he’s looking forward to being a part of community events at the supermarket, such as cooking classes.

He also has plans to open up to three more Tous les Jours locations in the region over several years, possibly north of Charlotte in Huntersville, Mooresville or Concord, and in South Carolina in the Fort Mill or Rock Hill areas.

This story was originally published February 17, 2023 at 1:36 PM with the headline "A French-Asian bakery opens second store in Charlotte area inside new Super G Mart."