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A popular breakfast chain expands in South Charlotte with chance to win free brunch

Where do you take your parents to eat when they are in Charlotte for a visit? We visited Famous Toastery for breakfast and their Eggs Benedict (Cali in the foreground & Classic  in the background versions). At lunch we head to Fenwick’s for their chicken salad plate and griddle-cooked hamburger on Wednesday, Nov. 14, 2018
Famous Toastery is known for its breakfasts, including Eggs Benedict. Observer file photo

EDITOR’S NOTE: This story was updated June 26, 2023, to include the opening date.

A popular Charlotte-based breakfast chain is expanding again. And there’s a chance to win a free brunch for a week.

Famous Toastery — known for its breakfast, brunch and lunch — will open its eighth corporate store Monday, June 26 at 7741 Colony Road in Charlotte, a company spokesperson said May 9.

It’s part of Famous Toastery’s expansion plan with another six stores in development, including entering the Florida market, just as more breakfast spots open in the Charlotte region.

Customers at the new south Charlotte will have a chance to win free brunch for a week, and create and name a cocktail to be served at the new store, according to a company news release Monday. Efforts to reach company officials Monday were unsuccessful.

What to expect

Famous Toastery’s menu includes omelets, pancakes, waffles, stuffed French toast, benedicts, plus sandwiches, burgers, wraps and salads.

Famous Toastery offers nitrate-free oven-roasted turkeys made in-house, and breakfast potatoes that are prepared fresh each morning, according to the restaurant.

Famous Toastery also serves brunch cocktails, like mimosas, Bloody Mary’s, bellinis and Irish Coffees.

Catering, take-out and delivery through third-party also are available.

Hours are 7 a.m.-3 p.m. daily.

About Famous Toastery

Friends Brian Burchill and Robert Maynard opened the first Famous Toastery in 2005 in Huntersville. Famous Toastery began franchising in 2013.

Famous Toastery now has 26 stores in the Carolinas and Virginia.

More brunch in Charlotte

Several other breakfast and brunch spots also have expanded in the Charlotte region.

  • Last month, Ruby Slipper Restaurant Group told The Charlotte Observer that it pivoted from opening a downtown Matthews location and instead will open Ruby Sunshine this summer at 12330 Johnston Road in Ballantyne. The restaurant serves a New Orleans twist on Southern brunch classics. The first North Carolina store opened three years ago at 332 W. Bland St. in South End.
  • Also last month, First Watch announced it expects to open in the fall in Ballantyne. The breakfast, brunch and lunch cafe is based in Florida. It’s known for a menu with banana granola crunch pancakes, turkey burgers and seasonal dishes. First Watch opened its eighth location in South Park two years ago.
  • This year, Harold’s Chicken & Ice Bar opened East McCullough Drive with a new offering — a weekend brunch featuring specialty French toast.
  • Last year, Snooze, an A.M. Eatery opened its third store in as many years in SouthPark at 4425 Sharon Road. The Colorado-based restaurant is known for its “creative twists” on breakfast and drinks. In 2019, Snooze opened at 1331 Central Ave. in Plaza Midwood, followed by The Avenues at Atherton in South End.
  • Also last year, Florida-based Metro Diner opened its Metro Diner To-Go oat 3440 St Vardell Lane in South End serving breakfast, lunch and brunch for delivery, pick-up and catering. Other area locations are in Huntersville, Matthews and Pineville.
  • Vicious Biscuit, a Charleston-based, fast-casual breakfast and brunch spot, opened last June in Charlotte with a 3,000-square-foot space at 8200 Providence Road in The Arboretum shopping center.
  • Mattie’s Diner also reopened just over a year ago at 3100 The Plaza with its original menu items like pancakes and French toast, and favorites like macaroni-and-cheese, meatloaf, fried chicken and milkshakes.
  • Asheville-based Early Girl Eatery also opened a year ago at 1515 S. Tryon St. with its breakfast menu including chicken and waffles and porky breakfast bowl.

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This story was originally published May 8, 2023 at 3:40 PM with the headline "A popular breakfast chain expands in South Charlotte with chance to win free brunch."

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