South Carolina watched a lot of porn after Clemson lost the championship, Pornhub says
LSU unseated Clemson as college football’s national champion, but the runner-up’s home state outdid Louisiana — formerly ranked in the top 10 states for viewing adult content, according to CNBC — in watching porn.
Pornhub’s “Insights” page compiles analytics on viewership after major events such as the UK’s General Election or — in this case — the college football title game.
After LSU snapped Clemson’s 29-game winning streak and left its fans at home reeling, analysts at Pornhub found they sought solace in an interesting place.
“In the losing state of South Carolina, Pornhub’s traffic surged as high as +22 percent above average after the game ended,” the pornography provider said.
It started out promising enough in both states, with traffic down 19 percent in Louisiana and 13 percent in South Carolina at game time.
Then audience engagement began to creep up in the Palmetto State, plateauing at average levels around 11 p.m., according to Pornhub.
Louisiana’s traffic stayed “far below average” throughout, then dropped to 22 percent below when the final whistle blew.
“Satisfied with their team’s win, Louisiana’s traffic quickly returned to normal,” Insights said.
Not so in South Carolina, where traffic lingered near 20 percent above average until 1 a.m., the data shows.
It didn’t drop completely until 2 a.m.
This story was originally published January 16, 2020 at 2:40 PM with the headline "South Carolina watched a lot of porn after Clemson lost the championship, Pornhub says."
