South Carolina's new vehicle license plate is a nice piece of artwork, with its dark blue palmetto and crescent. But it holds some economic promise, too.
Across the bottom of the plate is the Web address for the state's new tourism site, www.travel2SC.com. The idea is a simple, and we hope effective way, to remind people that South Carolina is a great place to visit. Even the most successful vacation destinations can't afford to rest on their laurels. They must keep their names front and center and their images polished to continue capturing vacationers' interests. ...
We're also relying increasingly on the tax dollars generated by visitors. ...
A reminder to check out South Carolina when they pull in behind or pass one of our vehicles is smart marketing.
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Knowing our own penchant for fried okra, biscuits and peach cobbler, we weren't surprised to read that 11 of the 17 states with the highest obesity rates are in the South. Nor that South Carolina and Georgia are two of them.
Sixty-one percent of South Carolinians are overweight or obese, according to the Centers for Disease Control. And 26 percent of our state's low-income children are either overweight or at risk of being overweight. It's not hard to see a connection between poverty and obesity; for the most part, the cheapest and most convenient foods are generally the highest in sugar, salt and fat.
But having money and the means to eat better doesn't mean people do. ...