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Kyle Busch’s family makes appearance at Coke 600. A powerful moment came next

In a stunning moment of tribute, the family of the late Kyle Busch arrived in the infield grass prior to the running of the Coca-Cola 600 on Sunday and stood in front of the crowd as NASCAR CEO Steve O’Donnell boomed a few powerful words into a microphone.

Most important among those words:

“You are NASCAR family forever.”

There, in the infield, stood those who were connected by unconditional love to Busch, the NASCAR all-time great who died suddenly Thursday at age 41 due to severe pneumonia that devolved into sepsis. The Busch family was making its first public appearance since that dark day.

Samantha Busch (wife) and Brexton Busch (son) embrace one another on the grid during the remembrance ceremony for Kyle Busch, who passed away suddenly at the age of 41, prior to the NASCAR Cup Series Coca-Cola 600 at Charlotte Motor Speedway on May 24, 2026 in Concord, North Carolina.
Samantha Busch (wife) and Brexton Busch (son) embrace one another on the grid during the remembrance ceremony for Kyle Busch, who passed away suddenly at the age of 41, prior to the NASCAR Cup Series Coca-Cola 600 at Charlotte Motor Speedway on May 24, 2026 in Concord, North Carolina. Jonathan Bachman Getty Images

There was Busch’s wife, Samantha. She dug her teary face into her 11-year-old son, Brexton, the newly made man of the house who wore a No. 8 hat and a brave face and whose arm wrapped his mother in a hug. Samantha eventually picked up her daughter, 4-year-old Lennix, who wore checkered-flag bows in her hair. There was Kyle’s older brother, Kurt. His arm steadied his mother, Gaye, who clung to flowers.

Behind all of them stood the NASCAR community. Chase Elliott wept under his sunglasses. So did Chase Briscoe. Richard Childress, the car owner who gave Kyle a career lifeline in 2023, stood beside Samantha.

We all lost something, O’Donnell said, reading from cards into a microphone in front of a sold-out crowd at Charlotte Motor Speedway. But his hands didn’t tremble when he explained to the Busch family what they didn’t lose.

A memory.

A legacy.

A family.

“We’ve got you,” he said.

NASCAR Chief Executive Officer Steve O’Donnell embraces Kyle Busch's mother, Gaye Busch, during the remembrance ceremony for Kyle Busch, who passed away suddenly at the age of 41, his father, Tom Busch (L) brother, NASCAR Hall of Famer Kurt Busch and Lyda Moore on the grid prior to the NASCAR Cup Series Coca-Cola 600 at Charlotte Motor Speedway on May 24, 2026 in Concord.
NASCAR Chief Executive Officer Steve O’Donnell embraces Kyle Busch's mother, Gaye Busch, during the remembrance ceremony for Kyle Busch, who passed away suddenly at the age of 41, his father, Tom Busch (L) brother, NASCAR Hall of Famer Kurt Busch and Lyda Moore on the grid prior to the NASCAR Cup Series Coca-Cola 600 at Charlotte Motor Speedway on May 24, 2026 in Concord. Jonathan Bachman Getty Images

“What I think we’ll miss most isn’t the wins, it’s the guy who quietly wanted to help a teammate or give some advice,” O’Donnell said. “Who’s the husband, the father, or the guy who quietly did things for others when no one was watching.”

He continued: “To the Busch family: Tom, Gaye, Kurt, all the folks at RCR and JGR. We are certainly thinking about you, Samantha. I want you to know that this sport stands with you, and that you and your children are NASCAR family forever. And Brexton and Lennix, your dad loved you with all his heart.”

O’Donnell went on to say that everyone gathered there has the Busch family’s backs.

NASCAR Hall of Famer and RCR team owner, Richard Childress, Samantha Busch (wife) Brexton Busch (son) and NASCAR Chief Executive Officer Steve O'Donnell stand on the grid during the remembrance ceremony for Kyle Busch, who passed away suddenly at the age of 41, prior to the NASCAR Cup Series Coca-Cola 600 at Charlotte Motor Speedway on May 24, 2026 in Concord.
NASCAR Hall of Famer and RCR team owner, Richard Childress, Samantha Busch (wife) Brexton Busch (son) and NASCAR Chief Executive Officer Steve O'Donnell stand on the grid during the remembrance ceremony for Kyle Busch, who passed away suddenly at the age of 41, prior to the NASCAR Cup Series Coca-Cola 600 at Charlotte Motor Speedway on May 24, 2026 in Concord. Jonathan Bachman Getty Images

“Kyle Busch is NASCAR,” he said. “He was one of a kind. There will never be another.”

Then followed a moment of silence. Then followed the drivers getting in their cars. Then followed the pace laps, the “missing man formation,” with the lead spot on the inside vacant.

Then, on Lap 8, fans stood in silence and put their hands in the air — each hand holding up four fingers. Kyle’s number for RCR was No. 8. It was yet another connection to the late Dale Earnhardt Sr. For the longest time after Earnhardt’s sudden death in 2001, on every Lap 3 at NASCAR tracks around the country, fans went silent and held up three fingers in memory of Earnhardt’s car number.

Perhaps the most powerful moments of all were the ones that fans couldn’t hear. They were the exchanges with the drivers and their teams over the radio as they cycled through pace laps. One was an exchange between Austin Hill, the replacement driver for Busch this week, and his crew chief. The call was punctuated by something we don’t say enough, that we can never say enough:

“I love you, buddy.”

NASCAR Hall of Famer Kurt Busch lays white roses on the "8" stenciled of the infield grass during the remembrance ceremony for his brother, Kyle Busch, who passed away suddenly at the age of 41, prior to the NASCAR Cup Series Coca-Cola 600 at Charlotte Motor Speedway on May 24, 2026 in Concord, North Carolina.
NASCAR Hall of Famer Kurt Busch lays white roses on the "8" stenciled of the infield grass during the remembrance ceremony for his brother, Kyle Busch, who passed away suddenly at the age of 41, prior to the NASCAR Cup Series Coca-Cola 600 at Charlotte Motor Speedway on May 24, 2026 in Concord, North Carolina. David Jensen Getty Images

This story was originally published May 24, 2026 at 7:27 PM with the headline "Kyle Busch’s family makes appearance at Coke 600. A powerful moment came next."

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Alex Zietlow
The Charlotte Observer
Alex Zietlow writes about the Carolina Panthers and the ways in which sports intersect with life for The Charlotte Observer, where he has been a reporter since August 2022. Zietlow’s work has been honored by the Pro Football Writers Association, the N.C. and S.C. Press Associations, as well as the Associated Press Sports Editors (APSE) group. He’s earned six APSE Top 10 distinctions for his coverage on a variety of topics, from billion-dollar stadium renovations to the small moments of triumph that helped a Panthers kicker defy the steepest odds in sports. Zietlow previously wrote for The Herald in Rock Hill (S.C.) from 2019-22. Support my work with a digital subscription
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