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Hype or real threat? Rock Hill mom addresses YouTube ‘Momo Challenge’

YouTube Screenshot
What is being called the “Momo challenge” is making headlines after concerned parents said disturbing images and messages are reaching their children on YouTube.



Several reports say a character is popping up during videos on YouTube and the online messaging app WhatsApp encouraging users to harm themselves, reports WSOC-TV, The Herald’s news partner.


The challenge, dubbed the ‘suicide killer game’ is an old one that has resurfaced, according to National Online Safety, a United Kingdom-based online safety resource for parents, teachers and children.


However, some sources, including the fact-checking website Snopes, say there have not been any verified cases of anyone being harmed due to “Momo” and that the phenomenon may be more hype than fact.


The Guardian has described the trending images and subsequent warnings posted to social media as a “malicious hoax.”


YouTube posted this statement to Twitter Wednesday afternoon:


“We want to clear something up regarding the Momo Challenge: We’ve seen no recent evidence of videos promoting the Momo Challenge on YouTube. Videos encouraging harmful and dangerous challenges are against our policies.”


“If you see videos including harmful or dangerous challenges on YouTube, we encourage you to flag them to us immediately. These challenges are clearly against our Community Guidelines,” the statement continues.


Rock Hill mother Brittany Hunter said she no longer allows any of her children, ages 8, 6, 3 and 2, to access YouTube on their own.


Hunter said that even though her kids have not encountered the Momo Challenge, other material has reached her children through their YouTube Kids accounts.


Hunter said she turned off her childrens’ YouTube access about six months ago after seeing a video on her child’s device depicting violence toward the character’s grandmother.


“I did not consider it family friendly,” Hunter said. “It made me realize they can get anything through YouTube Kids.”

Hunter said she is concerned that messages such as that in the Momo Challenge target children through their programming.

“It’s scary that there are people out there that want to do that,” she said. “They’re clearly targeting young kids.”

Suicide and mental illness in youth remains a concern for parents and educators.

Suicide is the third leading cause of death for people ages 10-24, according to the Centers for Disease Control and Prevention.

A Florida mom told CNN that she found on YouTube videos “glorifying” suicide, sexual exploitation, human trafficking, gun violence and domestic violence.

This story was originally published February 28, 2019 at 8:14 AM.

Amanda Harris
The Herald
Amanda Harris covers issues related to children and families in York, Chester and Lancaster County for The Herald. Amanda works with local schools, parents and community members to address important topics such as school security, mental health and the opioid epidemic. She graduated from Winthrop University. Support my work with a digital subscription
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